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From the MacArthur and Whiting
Award-winning author of "John Henry Days"
and "The Intuitionist"
comes a new, brisk, comic tour de force about identity, history,
and the adhesive bandage industry--in a brilliant and wry
satire of contemporary culture.
The town of Winthrop has
decided it needs a new name. The resident software millionaire
wants to call it New Prospera; the mayor wants to return to
the original choice of the founding black settlers; and the
town's aristocracy sees no reason to change the name at all.
What they need, they realize, is a nomenclature consultant.
And, it turns out, the consultant needs them. But in a culture
overwhelmed by marketing, the name is everything and our hero's
efforts may result in not just a new name for the town but
a new and subtler truth about it as well.
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