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Here's what you can look forward to:
- The current state of the
bookselling industry and what it means for book-lovers How
independent bookstores
are competing with the mega-chains, online booksellers
and giant
discount retailers
- What makes independent bookstores stand out from
the rest
- The numerous potential benefits of Bookstore
Tourism
- How to plan & promote your bookstore road
trip
- How to find great "bookstore
towns"
How to research indie bookstores:
- Suggested itineraries
- How to plan your day
- How to arrange transportation
- Related
events & activities
your group can enjoy
- How to work with booksellers, travel agents and
bus companies
How to publicize your trip (including
sample publicity material)
- Lots of tips & helpful
pointers straight out of our experiences
- What can go wrong (including
some real-life examples!)
- How to bring busloads of
book-lovers to YOUR town's bookstores
How to partner with communities, schools, colleges, libraries,
reading groups, non-profits, independent business alliances & economic
development agencies
- How you can spread the word about Bookstore Tourism!
Get the full press release here.
Bookstore Tourism is an innovative grassroots
effort to promote and support independent bookstores by marketing
them as a tourist destination and creating a new travel niche
for booklovers. The primary goal of this groundbreaking effort
is to encourage booklovers around the country to organize
day-trips and other kinds of literary outings to cities and
towns with interesting, fun and unique bookstores that people
in their own communities may not be able to visit regularly.
The mission of Bookstore Tourism:
- Create a new travel niche for booklovers.
- Keep independent bookstores open through
grassroots support.
- Promote reading and literacy.
Larry Portzline is a
writer and college instructor in Harrisburg, Pennsylvania.
His professional
writing experience includes journalism, corporate and nonprofit
public relations, government communications and freelancing.
He is an adjunct instructor of writing and literature courses.
He holds a B.A. in English from Elizabethtown College and
an M.A. in the Humanities from Penn State University.
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