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In the vast overgrown vineyard of food
and dining-related books and magazines, Make Mine Medium
Rare: A Diner’s Survival Guide stands apart.
Make Mine Medium Rare: A Diner’s
Survival Guide is the first book to address restaurant
going from the diner's perspective. Whereas typical dining
books, TV and radio shows talk about food and dining from
the celebrity chef’s, cooking expert’s or critic’s
point of view, Make Mine Medium Rare: A Diner’s
Survival Guide is a view from the table top, written
to help those of us paying the check to get the most for our
dining entertainment dollar.
This is the ultimate "diner's handbook",
created to help both serious and novice diners get what they
want out of a restaurant: the friendliest, most attentive
service, the highest quality food, the best bargains and of
course the ever-lasting admiration of dates, family, friends
and business associates.
Let’s face it; dining is a recreation
-- one that until now has lacked a serious volume of tips
and tricks to help the participants get the most out of it.
This is that book, the one that gives you the inside scoop
on restaurants, and shows you how to easily turn virtually
any bad dining situation to your advantage.
Make Mine Medium Rare: A Diner’s
Survival Guide is loaded with insider info, entertaining
factoids, diner red flags, clever quotations and lore. Anyone
who has ever felt confused, intimidated or awkward in a restaurant
(and, who hasn’t?) will find this book funny, interesting
and useful.
Clear and concise, Make Mine Medium
Rare: A Diner’s Survival Guide is a welcome addition
to the contemporary basic-info-you-should-already-know genre
of books and TV shows. All who enjoy television’s Queer
Eye for the Straight Guy and The Restaurant
will love Make Mine Medium Rare: A Diner’s Survival
Guide. If you are, or are aspiring to be, hip and urban,
this book is a must-read.
Make Mine Medium Rare: A Diner’s
Survival Guide is the product of Robert Scarola’s
lifelong passion for dining out.
For the last 12 years, Robert has kept
a comprehensive journal of his many dining experiences in
North America and Europe, interviews with restaurant industry
insiders and observations of restaurant dining trends and
customs. In late spring of 2002, he launched a highly successful
website based on his research…Grabbing
a Bite.com. The website’s goal: to help the average
person get the most out of the dining experience. “A
respectful and funny Dining Out for Dummies," is what
one site visitor called it.
Since the successful launch of Grabbing
a Bite.com, Robert has appeared on NBC and WGN Television,
been heard on Clear Channel, Tribune Broadcasting and National
Public Radio (with Tim and Nina Zagat, founders Zagat
Survey) programs, been a restaurant trend source for
the Wall Street Journal, Chicago Tribune
and Chicago Sun-Times and been a restaurant reviewer
for the Chicago Journal.
Robert has been a frequent speaker on the
subject of the diner's point of view, and has conducted seminars
for the service teams of a variety of restaurants, including
the world-famous Smith & Wollensky's Steakhouse and PF
Chang's Chinese Bistro (BusinessWeek Magazine's top
100 fastest growing companies of 2003).
Robert resides and dines in Chicago with
his wife Jackie and (when permitted) their two dogs Hadley
and Zelda. Robert has been involved in branding, marketing,
communications and media relations for over 20 years.
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